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The second list in every recipe: what it uses up besides food

Every recipe hides a shopping list in its steps: the bag the chicken marinates in, the foil it rests under, the soap at the end. Where it hides, why it is worth writing down, and how to recommend it without turning a recipe into a catalog.

Keith

Food Content and the Three Eras of the Web

Food content grew up with the web itself: the open-web era of blogs and search, the platform era of feeds and algorithms, and now an era where AI answers the question before anyone clicks. Here's the data on each era, and why the next one favors creators who own their ground.

Keith